But eBay recently upgraded their offering, giving sellers more choice. So now we know what promoted listings are, where they show up, and what they’ll cost you. You can choose to match competitors, go above, or below, following your own campaign and advertising plan for your promoted listing.Ī useful resource for figuring out what percentage to add to your promoted listing is theĮBay promoted listings ad rate suggestions, which is updated weekly. When setting up your promoted listing campaign, eBay will tell you based on the item you selected and what category you’re selling in, what the average rate (%) competitors are setting their promoted listings under. When a buyer clicks on your promoted listing and buys the product within a 30-day window, the percentage you selected when you set up your promoted listings ad is taken from the final sale amount. You (the seller) will choose the percentage of the final sale that you will pay eBay if your item is sold through promoted listings. The percentage isn’t taken by eBay unless your item actually sells, as long as the buyer has clicked on your promoted listing at some point in the last 30 days. This can be anywhere from 1% to 20% of your final sale price. The cost is a percentage of the final sale price, which you select when you set up your promoted listing. How much do promoted listings cost?ĮBay promoted listings follow a bidding system: They cost as much or as little as you want them to. Now that you know where the ads will show up, let’s look at how they might impact your wallet. Promoted listings do not show up outside of the eBay platform. Their position in the search results depends on the item’s relevance to the search, the quality of the listing, and how competitive the bid was. In summary, promoted listings show up amongst search results. They can also show up throughout the search results (again, with the ‘sponsored’ label).įinally, your promoted listings may also show up beside your non-promoted items, when they have a strong organic ranking. Note that the highest possible location for an eBay promoted listing may not be the #1 position - it depends on the search.ĮBay’s sponsored listings don’t have designated advertising spots. If you do an excellent job on your listing, it’s relevant to the search, and you bid competitively, your promoted item may show up in the top few listings. Your listing also shows up in its rightful organic position. Promoted listings show up with a ‘Sponsored’ label on traditional listing searches. If you’d like to use promoted listings and you don’t yet have a store or the right status, focus on meeting eBay’s standards for a while first. For non-store owners, eBay focuses on order fulfilment and customer satisfaction to determine what kind of seller you are. If you are an eBay store owner, you’ll be automatically eligible to make promoted listings. You can use eBay promoted listings if you: Who is eligible for eBay promoted listings? For more on this, have a look at ourĮBay SEO Guide. Whether or not you end up taking the advertising route, it’s important to ensure that your listings are well optimized for a positive user experience. This function allows you (the seller) to promote your items through the eBay platform, increasing visibility and prominence in searches. Promoted listings are an advertising option offered by eBay, promising to help you to reach new and active buyers. There are two ways that you can drive traffic to your listings on eBay: By optimizing them for the eBay search engine, or by running ads inside the platform. Let’s get started! What Are Promoted Listings On eBay?
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |